Since 1992

Engineering the
future of lubrication

For over three decades, DELUXE has pioneered advanced lubrication technologies that set the standard for performance, protection, and reliability across automotive and industrial applications worldwide.

1992 Founded with a vision for excellence

2005 Global expansion across 4 continents

2024 Next-generation synthetic formulations

30+ Years of innovation

100% Virgin base oils

50+ Global markets

Discover our philosophy View certifications

Advanced R&D Laboratory

"Performance isn't a feature. It's our promise."

Our Purpose

Our Mission

DELUXE delivers high-performance lubrication technologies that protect engines, elevate efficiency, and extend the life of every machine. Guided by advanced chemistry and a commitment to reliability, we provide solutions that keep drivers, fleets, and industries moving with confidence.

"Performance isn't a feature. It's our promise."

Our Future

Our Vision

To become the global benchmark in automotive and industrial lubrication technology, recognized for innovation, performance, and long-term reliability. We aspire to set the standard that others follow, driving progress through continuous advancement and unwavering dedication to quality.

30+ Years of Excellence

50+ Countries Served

100% Virgin Base Oils

What We Stand For

Our Core Values

The principles that guide everything we do — from formulation to delivery.

Innovation

Continuous development of advanced additive systems and synthetic technologies.

Protection

Superior wear control, oxidation resistance, and thermal stability.

Performance

Engineered for demanding conditions, high loads, and modern engines.

Reliability

Consistent results across fleets, industries, and passenger vehicles.

Quality Assurance

100% virgin base oils, international standards, OEM alignment.

Environmental Responsibility

Low chlorine content, clean combustion, long drain intervals.

Our Journey

30+ Years of Lubrication Excellence

From a vision to a global benchmark — the DELUXE story.

1992

Founded with a vision for excellence

DELUXE was established to engineer high-performance lubricants that set new standards.

2005

Global expansion across 4 continents

Reached markets in Europe, Asia, Africa, and the Americas.

2012

Advanced synthetic technology launch

Introduced next-generation formulations for superior protection and efficiency.

2024

Next-generation synthetic formulations

Unveiled advanced additive chemistry with enhanced wear protection.

Est. 1992

Built on a foundation of quality and innovation

50+ Countries

8 Continents

30+ Years

500+ Partners

Key Markets

Peru

UAE

USA

Brazil

Spain

China

COBA Region

South Africa

Australia

Trusted Worldwide

What Our Customers Say

Join thousands of satisfied professionals who trust DELUXE for their lubrication needs.

"DELUXE oils have significantly reduced our fleet maintenance costs. The extended drain intervals alone saved us thousands. Absolutely reliable performance."

Juan Carlos

Fleet Manager, Peru

"As a workshop owner, I've trusted DELUXE for over 15 years. Quality and consistency every time. My customers never complain about engine issues."

Antonio Rodriguez

Workshop Owner, Spain

"DELUXE products meet all our OEM requirements. The technical support team is always helpful and responsive. A true partner in our success."

Maria Gonzalez

Logistics Manager, North America

"The best lubricants we've used in our industrial operations. Excellent wear protection and extended equipment life. Highly recommended."

Carlos Ruiz

Industrial Operations, COBA

30+ Years of Excellence

50+ Countries Served

10K+ Happy Customers

99% Satisfaction Rate

Get in Touch

Ready to Experience DELUXE?

Join thousands of professionals who trust DELUXE for superior lubrication solutions. Contact our team today to discuss your specific needs.

Contact Sales Request a Quote

+971 58 529 4323

info@deluxelube.com

Dubai, United Arab Emirates

Engineering the future of lubrication